Bluepost Digital

I consider myself lucky to have grown up in such a quickly advancing technical world. I was using computers by the age of 9, had my own email account, MSN login and social network account by the age of 10! It wasn’t until a couple of years later I started asking questions like ‘Who controls the internet’, ‘Who is Bill Gates’ and ‘Mum, can I have a laptop for Christmas!’

I’ve always been interested in computers and especially social media . I’m fascinated by how it can bring people together, how it can tell you exactly what you need, where a product is and how to get it. A little later on in my life, questions started turning into actual research for my A Level  IT coursework and I thought I’d be a fool not to understand how this whole thing works seeing as I use it so regularly and it’s evolving at such a rapid speed!

I have been an Intern at Bluepost Digital for the past 2 months learning all aspects of social media and specifically how businesses can use it.  I recently read an article about ‘steps to selling with social media’ and was surprised to learn that these principles aren’t widely known by businesses already. After some exploration into what businesses do to market themselves it became clear that some companies aren’t doing anything with social media at all.

From my point of view companies should be social, talk to their users, and be able to understand who their target audience is and what they want more of! As a user I want to know that a company or product I support is using social media. For me as a huge music fan I feel the same theory comes into play. When I go to see a band perform I want to be noticed and heard, and feel a connection with them not only in the crowd but on other platforms too.  I want to be part of a network where I can see what’s going on and get all the latest information.

While learning about how to run engagement campaigns at Bluepost, I’ve been excited to discover all the programs and tactics that can help a company boost its online presence.  I’ve found that there is a multitude of management and analysis tools that can save time and help gather all the data that is available. It’s pleasing to see that these tools are accessible – even if some of them only do very simple things, such as counting up @mentions on Twitter. Often it’s the simple things that make all the difference.

In my opinion social media can substantially change communication between communities and organisations as well as individuals. I’d like to think that soon the power of social media is going to be so strong that all companies will have to sit up and take notice.