Bluepost Digital

A decade ago, digital was not even an after thought – more often than not it wasn’t even mentioned until a ‘digital’ or ‘techie’ mentioned it.  Clients and colleagues alike boasted at their ‘lack of knowledge’ proud of not understanding that technical stuff about computers.

Five years on, whilst at the COI, I had created a digital roster and centralised the digital media buying contract which was soon to rise into the multi-million level spend bracket.  Digital agencies were becoming ‘mainstream’ but there was still talk about it being an ‘add on’ and that the major creative and media agencies still did not get it.  Digital was still, effectively, marginalised.

Today, creative agencies are merging with digital agencies. Media planners talk creative integrated communications. Creative agencies talk about dialogues with consumers, or should that be the PR agencies?  Agencies are trying to do everything again without actually calling it full service.

Our view is that there will always be a place for a specialist which is run by people who know what they are talking about but who can collaborate with other agencies to deliver work that is greater than the sum of its parts.

That’s where we fit in and where the future lies:  we’re excellent at our area of digital and very good at working in partnerships if required.