Bluepost Digital

Bluepost Digital’s tech guru Ken De Pauw takes you through this week’s good, bad and the geeky in the digital world.

The best ways of measuring ROI in social media have always been hotly debated, especially recently due to its ever growing popularity and demand. Here are two methods of measuring the effect of your social media campaign. First is an informative video from Digital Royalty on what metrics they measure and how they use that to calculate their ROI.
http://bit.ly/eRlR9n

The other is a study run by Social EQ sought to rank the Fortune’s top admired companies based on how successful their social media strategies are. The results ask the question if this kind of study is a new way of calculating your social media strategy’s effectiveness.
http://bit.ly/hY7eoY

SEOMoz CEO and SEO guru Rand Fishkin has provided us with another Whiteboard Friday, offering us his insights into building monthly SEO action plans to stay on top of your campaigns and always know what is going on without it overwhelming you.
http://bit.ly/eQJVdF

You may or may not have figured this out yet, but those new to Twitter may find this video interesting. You’ll never miss the latest buzz if you watch this video telling you about the power of Twitter lists, how to create them and how to use them.
http://bit.ly/hWngNx

Over the week, Search engine giant extraordinaire Google sparked some frustration when their new Instant Preview feature had a nasty bug that had a significant effect on Google Analytics data. It seems the previews shown on the SERPs were triggering the analytics Javascript code on web page causing it show up as a page view and visit on Analytics data causing some inflated data. Many companies were probably quite happy to see this increase only to find out it was caused by the bug.

Google have acknowledged it as a known issue on their forums and it seems they have now implemented a fix. Though the fix affects Google’s own analytics it’s not yet confirmed whether the bug has been squashed for other companies’ packages.

Oops…
http://selnd.com/ePFySk

Interesting rumour/speculation that Facebook and Myspace are talking some kind of merger of sorts. Myspace is said to be rolling out Facebook Connect throughout the site hoping to benefit from of Facebooks 26 million UK audience.
http://bit.ly/fuTkY4